All Things Social Media
Reporting on the platforms, algorithms and creator economy shaping how brands connect — since 2010.
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Instagram Wants to Open on Reels: What the Reels-First Feed Means for Your Grid
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Instagram is testing a Reels-first default feed. What the end of the square grid means for brand storefronts.
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Threads Ads No Longer Need an Instagram Account: The Quiet Split Is Official
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From September 2026, Threads ads no longer require a matching Instagram username. The quiet decoupling changes campaign structure.
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Meta Just Banned TikTok Ads on Instagram and Facebook. What Advertisers Should Do.
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Meta banned ByteDance ads across Facebook and Instagram in six markets. What advertisers running TikTok campaigns should do next.